Ep 116 How to Use Content to Boost Your Personal Brand in Midlife

On episode 116 I speak with Erika Heald a well-known content marketing strategist about the power of leveraging a content strategy to boost your personal brand in your midlife career.

Here are 3 key discussion points from our conversation:

1️⃣ Define what you want to be known for. Erika says to think about how you want others to perceive you both professionally and outside of work. What is unique about you? Articulate your goals and objectives in your current season of midlife.
2️⃣ Plan your career: It sounds obvious, but Erika says to know who you want to reach. Just like creating a content marketing strategy for a business, identify your target audience for your career, and their interests and then create a content roadmap to reach them.
3️⃣ Leverage content in your personal brand. Whether you like to write or create videos or any form of content, leverage it to position you with your desired audience. Erika points out that your content can be one-on-one content such as email, cards, gifts, etc.

Listen to the full conversation for other key tips including how to map out your career contest strategy. 

Connect with Erika Heald
Website & Blog https://www.erikaheald.com/
Gluten-Free Blog https://erikasglutenfreekitchen.com/
LinkedIn www.linkedin.com/in/erikaheald 
Content Chat https://www.erikaheald.com/category/content-chat/

Connect with Bernie Borges
LinkedIn: https://www.linkedin.com/in/bernieborges/
Twitter: https://twitter.com/bernieborges
Instagram: https://www.instagram.com/bernieborges/
Threads: https://www.threads.net/@bernieborges
TikTok: https://www.tiktok.com/@bernieborges
Email: bernie@midlifefulfilled.com

Download the Midlife Career Reboot Workbook

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Music attribution:
Eyes Wide Shut
Old Bossa Twin Musicom

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